A few days ago I bought one of those sponge holders that attach to the side of the sink with suction cups. The old one was falling down a lot, not to mention looking a little worse for wear, and it was time.
I have free shipping through Amazon Prime, and I bought it with a single i-click. I paid $7.44, which may or may not be a good price, but it is a price I could afford, and since I am not extravagant in my purchase of sponge holders, that $7.44 will be spread over a good many years.
Here it is:
When I bought this thing from Amazon, I did not buy it from Miller’s ACE Hardware, which sent me this letter a few months ago:
They apologized for an inconvenience I didn’t know I experienced and refunded money I did not realize I was owed. They sent me a letter. With a stamp. I like them.
There was only an outside chance ACE would stock something as small and kitchen-ish as that sponge holder; they are not a big box warehouse. And there was Amazon with free shipping and the i-click option, and how much time did I want to spend thinking about a sponge holder, anyway?
(Apparently way more than the average person, because I am blogging about it.)
This little purchase is a big deal because I can remember a time without the internet. If you can’t, nothing about this transaction is notable at all. If you are not fortunate enough to live near a great hardware store, the transaction is doubly meaningless—it never would occur to you to think in terms of loyalty. And it was a trivial sale.
This hardware store in a shopping center with the wonderful name of Ruthfred. I blogged about it in 2009:
And in 2013: